I can't believe someone managed to pull this off. This is a movie that's about the making of itself!
Morgan Spurlock, creator of Super Size Me, 30 Days(check it out on Netflix instant), and Where in the World Is Osama Bin Laden? is now releasing the film, The Greatest Movie Ever Sold. This film is a documentary wherein Spurlock is trying to attain funding for the very film itself; as said before, it's about the making of itself.
Spurlock is one who really works for his material. He puts himself through whatever subject matter he makes films about. He's put himself in jail, war zones and even in poor health for the sake of getting accurate results and being able to provide a new look on certain situations and people. These qualities have securely developed a strong trust from audiences.
Because this film goes throughout it's entire production process, we get to see that several companies turn down requested funding for the film. Despite having an established reputation, Spurlock overcomes much adversity on getting the film funded. He finds a new method of warming up to companies by approaching smaller (but still successful) businesses who are willing to skip middle-men such as agents to make deals; because of this, he gets more up-close and personal with them about ideas.
Spurlock has the ability to communicate to audiences and give them certain truths that are often hidden. He reveals that much of sponsorship and advertising is less about projecting your brand to make it visible, and more about maintaining a certain level of artificiality, or keeping a certain persona that is generally an illusion and fictional. Spurlock shows that companies would often shy away from publicity if it means that their advertising methods would be made transparent.
The speech itself, even without seeing the movie reveals much about the process of brands making themselves known and how much that comes into play in the funding of events or motion pictures.
http://www.imdb.com/title/tt1743720/
http://morganspurlock.com/
http://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold.html